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18122 Rockside Road, Bedford, OH, 44146

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Dealership Info

Phone Numbers:Sales Hours:Special Hours
  • Labor DayClosed
Regular Hours
  • Mon, Thu9:00 AM - 8:00 PM
  • Tue - Wed9:00 AM - 7:00 PM
  • Fri9:00 AM - 6:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunClosed
Service Hours:Special Hours
  • Labor DayClosed
Regular Hours
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat8:00 AM - 2:00 PM
  • SunClosed
Parts Hours:Special Hours
  • Labor DayClosed
Regular Hours
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat8:00 AM - 2:00 PM
  • SunClosed

The Mercedes-Benz Logo, Explained: What’s Behind the 3-Pointed Star?

Mercedes-Benz SUV

Although the Mercedes-Benz logo has been refined several times over the years, today’s models are marked with the iconic Mercedes-Benz 3-pointed star that most drivers recognize on sight! Although the image itself is enough to set some hearts racing, the Mercedes-Benz logo meaning is sure to strike an even deeper chord with our neighbors near Mayfield and Cleveland. Get the facts, and learn a little bit of Mercedes-Benz history, by reading on with Mercedes-Benz of Bedford!

The Mercedes-Benz Logo History

Gottlieb Daimler founded the company that would become Mercedes-Benz all the way back in 1890. Although Wilhelm Maybach and Emil Jellinek took over the company (then called Daimler-Motoren-Gesellschaft, or DMG) in 1890, Daimler’s sons Paul and Adolf would stay involved for years to come. In 1909, the two brothers must have been reflecting on their heritage when they recalled a postcard, sent by their father in 1872, which marked the location of their home with a distinctive 3-pointed star. In the same year, DMG would acquire the logo and begin emblazoning it on all of their vehicles.  Although it was initially colored in blue, the image was revised with a laurel border in 1926. The color of the Mercedes-Benz 3-pointed star was only changed to silver in 1934.

The Mercedes-Benz Logo Meaning

As can be ascertained from the story above, the Mercedes-Benz logo is a reminder of the company’s heritage–beginning with the dream of one man, who wanted to engineer the ultimate performance vehicles. Is the Mercedes-Benz logo meaning simply a marker of the Daimler sons’ filial piety, or is there a deeper story to be told? It depends in part on who you ask, but according to Mercedes-Benz officials, the answer is yes:

  • The Mercedes-Benz 3-pointed star actually refers to the company’s drive for universal motorization! Each point on the star represents an environment–Land, Sea, or Air–which the Daimler brothers believed that their company would one day conquer.

In fact, we think that this symbolic importance may have been what attracted the Daimler brothers to their father’s 3-pointed star in the first place!

What About the Mercedes-Benz AMG® Logo?

At first glance, the Mercedes-Benz AMG® logo might appear even more cryptic, like something derived from a treasure map or adopted from an ancient secret society. The truth is hardly so mysterious:

  • The right side of the Mercedes-Benz AMG® logo depicts a cam, valve, and valve spring. Quite naturally, these crucial engine components symbolize the passion for engineering which goes into every Mercedes-Benz AMG® engine.
  • The left side of the Mercedes-Benz AMG® emblem depicts an apple tree, or more precisely, an apple tree located along a river. This is the historic coat of arms of the town of Affalterbach, Germany, where the Mercedes-Benz AMG® headquarters is located.

Learn More About Mercedes-Benz Vehicle with Mercedes-Benz of Bedford!

You’ve learned a little bit about the official Mercedes-Benz logo meaning, but if you really want to know what these vehicles stand for, you’ll need to get behind the wheel at Mercedes-Benz of Bedford. Check out our full new vehicle inventory or our current AMG® lineup today, and schedule a test drive in one of the fastest Mercedes-Benz vehicles available. As always, keep up with our blog for the latest news and interesting stories related to your favorite high-performance vehicles, and feel free to contact us today with any questions you have!

Interested in displaying your love for superior craftsmanship while you’re away from the wheel? Find out how to get the three-pointed star on clothing, watches, and more with our guide to Mercedes-Benz merchandise.

More from Mercedes-Benz of Bedford

  • 2021 Mercedes-Benz Price List

    Before you start comparing trim levels or exploring current offers and incentives, you should have an idea of which new Mercedes-Benz models will fit well into your current monthly budget—and we’re ready to assist you today! Our 2021 Mercedes-Benz price list covers everything you need to know to start digging into this brand’s celebrated lineup of sedans, coupes, roadsters, SUVs, and vans! When you’re ready for a closer look, just let us know.

  • 2021 Mercedes-Benz C-Class Interior

    Take all the comforts of home on the road with the 2021 Mercedes-Benz C-Class interior. With ample interior space and premium materials, even the base level Mercedes-Benz C 300 interior will bring convenience to your daily Beachwood commutes or weekend getaways. Read on with Mercedes-Benz of Bedford to explore the Mercedes-Benz C 300 dimensions, and the range of standard and available features found across the C-Class lineup. Then, contact us to take a closer look at the 2021 C-Class models.

  • The New 2021 Mercedes-Benz GLB Interior

    If you’re a Beachwood shopper in the market for an efficient and handleable 3rd-row Mercedes-Benz SUV, then the 2021 Mercedes-Benz GLB is the perfect choice for you. Not only does it provide a smooth driving experience, but it’s also got a stylish and spacious interior. The Mercedes-Benz GLB interior offers plentiful cargo space, comfortable seating, and a range of convenience features that are sure to impress. Find out more about the new GLB interior with Mercedes-Benz of Bedford below!

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(440) 359-6821

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18122 Rockside Road • Bedford, OH 44146

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Today's Hours:

Open Today! Sales: 9am-8pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-6pm

Mercedes-Benz of Bedford 41.403737, -81.552229.